Prime Tech
Apple.
At Prime Tech.
The complete Apple ecosystem, brought together.
iPhone
The iPhone 17 Family
From the essential iPhone 17e to the 39-hour-battery iPhone 17 Pro Max.
- A19 / A19 Pro chip with hardware-accelerated ray tracing
- 48MP Fusion camera systems with optical-quality zoom
- Up to 6.9" ProMotion Super Retina XDR display
Mac
Mac
Power for work, creativity and everything in between — from the A18 Pro-based MacBook Neo to the M5 Max MacBook Pro and M3 Ultra Mac Studio.
- Apple M5, M4 and M3-generation chip options across the lineup
- Liquid Retina and Liquid Retina XDR displays
- Compact desktops (Mac mini, Mac Studio) to portable MacBooks
Also from Mac — Coming Soon
iMac
Coming Soon
iPad
iPad
From the pocketable iPad mini to the OLED iPad Pro, every iPad supports Apple Pencil Pro for notes, sketches and markup.
- M5 (Pro), M3 (Air) and A17 Pro (mini) chip options
- Liquid Retina and tandem OLED Ultra Retina XDR displays
- Apple Pencil Pro and Magic Keyboard support
Apple Watch
Apple Watch
From the accessible SE to the rugged, titanium Ultra — Apple's full current Watch lineup.
- Apple S10 chip across the Series 11 and SE lineup
- Hypertension notifications and always-on Retina displays
- Optional 5G cellular on every model
AirPods
AirPods
Apple's current in-ear AirPods, available with or without Active Noise Cancellation.
- Apple H2 chip with Adaptive Audio and Transparency mode
- Optional Active Noise Cancellation
- USB-C charging case
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